Women who are at least 10 weeks pregnant or who
have a child under the age of four can get vouchers worth £3.10 a week to spend
on fruit, vegetables milk and other foods at participating stores. Any woman
who receives benefits such as income support or jobseeker’s allowance, or who
lives in a home where someone does can make a claim for the vouchers.
The vouchers were brought in UK-wide in 2006 by
Labour in an effort to improve the diets of poorer families and narrow the
nutritional gap between rich and poor. However, the scheme is poorly promoted
and so lots of families are missing out.
There is plenty of research to show the benefits
of the scheme in not only addressing food poverty but also helping develop good
eating habits in young children whose families get the vouchers and improving
the health of pregnant women and new mothers.
The scheme is a national one, but families in
our county are missing out a lot more than other parts of the country and there
are several reasons for this.
With spending on public health in the county in
turmoil following the double bankruptcy of the Conservative County council and
with audit questions on the use of public health funds in the Council there
simply has not been the leadership in the County to address the low take up as
a priority. We have a Tory council, busy raising Council tax to the maximum and
balancing budgets to address structural deficits but without the time or
consideration to see how the lives of the poorest families in our county can be
improved at little cost to the council.
In addition to this, little is done to ensure a
choice of retailers willing to accept the vouchers. There is an online process
of registering as a retailer in order that they can claim back the money. In
Tower Hamlets, the local council is promoting local market stalls as retailers
accepting vouchers stating that the food is cheaper and fresher than in
supermarkets. In this way the Council is not only promoting access to free
nutritious food to low income families but is also promoting local businesses
and entrepreneurs in the town.
In some parts of the town (Kingsley front) the
only retailers that accept the vouchers are ones that have closed down. With
assistance from the Kingsley Park and Links View Residents Association a number
of independent retailers in the area have been approached to encourage them to
register to the scheme.